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Marketing

Lock trends for property managers
When it comes to property management, there are five lock trends that every property manager should keep in mind.

New smartphone app prevents owners, renters and landlords from financial fraud
The economy’s fall in the last few years and the advancement of the technology created a wide new world for fraudsters and criminals, especially in the real estate industry. From online fake offers to sell you a property to face to face encounters, the scam artists are on to take whatever you could part with, if you are not paying attention.

Email communication management
Building a multimillion-dollar property is not for the faint of heart. When trying to fill vacant units, many developers toss and turn at night wondering how they’re going to fill the property quickly. Every vacant unit is lost revenue, and after maximizing resources to build an apartment building, every month a unit sits empty is money wasted.

Green Marketing - It’s Not That Easy Being Green
Kermit the Frog put it best in his song when he lamented “It’s not that easy being green.” Being green in a world of marketing, where advertisers are able to create an image of their brand and create messaging with virtual freedom, has led to problems for anyone claiming to be green. Consumers are becoming increasingly skeptical of green or eco-friendly claims made by companies, and legislation has still not caught up in Canada. One thing remains certain: it's not that easy being green.

Online Marketing Unplugged: Making Apartment Technology Trends Work for You
If you have a pulse, you’re at least somewhat in the know when it comes to the impact of technology on the apartment rental industry. Recently, the marketing of rental properties has evolved from a one-way model to an explosion of conversations with prospective renters in real time. In response to an increasingly savvy rental audience, landlords are now talking with current and potential renters by engaging, targeting and responding to them.

Cloud Computing 101
Recently, Microsoft held a promotional campaign to announce its cloud computing services. The television commercial that aired depicted a couple sitting at the airport waiting for a delayed flight. They both looked at a laptop wondering what to do to pass the time when the gentleman exclaimed, “To the cloud!” The couple proceeds to watch their favorite television show on their laptop, which is being streamed from the cloud. “Yay cloud!” they exclaim.

The Best Websites Make the Most of Your Investment
It is clear that capital improvements to apartment buildings are worthwhile investments. They typically increase both the value of the property and the property’s appeal for renters. These investments also make sense operationally; replacing boilers, windows and appliances often lead to tangible cost savings.

Apartment living now in vogue
Long an afterthought in the housing market, high rise rental apartments are once again becoming fashionable places in which to live. Social and economic changes are making affluent individuals and couples choose high rise rental living in urban centres over single family suburban homes. These trends have already reduced vacancy rates, spurred new developments and raised rents, and the changes look set to continue for the foreseeable future.

Use analytics to go from good to great
Olympic athletes are not born great; they are made to be great through extensive training and conditioning. It is true that these individuals may have some innate talent at a particular skill, but they still need to invest significant time in training and conditioning to become a top-tier athlete.

HICCUP your way past competitors on facebook
Every company is trying to use Facebook in an attempt to move their business forward and stay connected to their customers in this fast paced world. Why are some companies more successful at this than others? Content is the key to staying in touch with your customers and keeping them informed. The content, however, must be a rich mix of information, education, humor and fun. Use the HICCUP approach to make your Facebook page more successful.

Creating an effective corporate strategic plan
Effective strategic leadership requires that the executive be able to paint a convincing and inspiring picture of a company’s journey and destination. In crafting a corporate strategy, the executive must balance leadership with empowerment of those who will be the effective leaders in the field.

Increasing the value of apartment buildings
Most apartment building owners today are aware that the most significant indicator of value for their building is cap rate. However, many owners still struggle to determine the best way of increasing that value. There are of course two primary ways to do just that: increase rents and/or decrease expenses.

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